PicPay has reinstated its cryptocurrency trading services, reflecting the nation’s growing embrace of digital money and blockchain technology.
This move comes as the company seeks to expand its digital asset offerings amid soaring interest in cryptocurrencies across Brazil.
PicPay, with a user base now exceeding 65 million, originally launched its crypto exchange in 2022, enabling users to buy and sell Bitcoin (BTC), Ethereum (ETH), and the stablecoin Pax Dollar (USDP). The platform integrates this functionality directly within its payment app, offering a simple, practical, and secure experience for consumers, according to Anderson Chamon, PicPay’s Vice President of Technology and Products.
The company aims to make digital currencies as easy to use as traditional money, addressing the current complexities that often deter novice users from crypto adoption. PicPay plans to facilitate payments with Bitcoin and extend its services worldwide, aiming to democratize access to digital financial tools.
A significant part of PicPay’s crypto strategy is the planned launch of its stablecoin, the Brazilian Real Coin (BRC), pegged to Brazil’s official currency, the Real (BRL). This stablecoin will enhance users’ ability to make payments, transfers, and store digital assets within the PicPay ecosystem, further cementing the app’s role in daily financial activities.
This renewed crypto focus aligns with Brazil’s rising trading volumes, particularly in Bitcoin, which surged by over 50% in May 2025 compared to the previous month. Brazilians transacted roughly 33,673 bitcoins, equivalent to more than $1 billion, during that period.
PicPay’s enhanced crypto services are expected to reinforce this trend by integrating conventional payment systems with blockchain technology. As Brazil moves through regulatory changes and emphasizes consumer education, platforms like PicPay are set to influence the future of digital currency in Latin America.
Notably, Deepcoin, a crypto derivatives platform, integrated TradingView’s webhook functionality into its perpetual trading system, allowing users to automate trades via real-time alerts. This enables personalized strategy design within TradingView, a platform used by over 100 million users.
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