European companies are increasingly adding Bitcoin to their balance sheets as corporate interest in the asset grows across the region.
On July 22, Sweden-based Fragbite Group AB announced its first foray into Bitcoin.
🚨JUST IN: 🇸🇪 Fragbite Group purchased their first 4.3 BTC 💪 pic.twitter.com/58JZTA5uBB
— NLNico (@btcNLNico) July 22, 2025
Purchasing 4.3 BTC at an average price of approximately $112,958 per coin. The acquisition, worth around $486,000, marks the launch of its Bitcoin Treasury strategy aimed at deploying surplus liquidity into Bitcoin as a store of value while strengthening the company’s capital structure.
“We are both pleased and excited to have officially pressed the start button for our Bitcoin Treasury strategy,” said Patrik von Bahr, Bitcoin Treasury Director at Fragbite. He described the move as positioning the company as an “early pioneer in a revolutionary industry” and confirmed that Fragbite plans to continue accumulating Bitcoin over the long term.
The Swedish digital entertainment firm is joining a growing list of European companies embracing Bitcoin as a strategic reserve asset. France’s The Blockchain Group became the first EU-listed firm to implement a Bitcoin treasury strategy in November 2024 and has since grown with the purchase of an additional 22 BTC, pushing its total holdings close to the 2,000 BTC mark. At current prices, the Blockchain Group’s Bitcoin treasury is valued at approximately $233.5 million as of July 21.
Meanwhile, in the UK, Smarter Web Company recently added 325 more Bitcoin to its treasury, investing £27.1 million at an average price of £83,525 per BTC. This brings the company’s total Bitcoin holdings to 1,600 BTC, acquired at a total cost of £127.3 million and an average price of £79,534.
These corporate moves come as Bitcoin continues to outperform expectations, recently reaching an all-time high above $123,000 before stabilising around $118,000 at the time of writing. For companies like Fragbite, the asset’s resilience is further reinforcing its appeal as a long-term store of value and potential hedge against fiat currency volatility.
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