A new Trump-branded crypto wallet, launched in collaboration with NFT marketplace Magic Eden and the team behind the $TRUMP memecoin, has triggered a wave of controversy, with members of the Trump family publicly denying any association with the product.
Announced on June 3 as “the Official $TRUMP Wallet,” the project was positioned as an official crypto product linked to U.S. President Donald Trump. However, within hours, Trump’s sons — Donald Trump Jr., Eric Trump, and even Barron Trump — firmly distanced themselves and the Trump Organization from the initiative.
In a statement posted online, Donald Trump Jr. emphasized,
“The Trump Organization has zero involvement with this wallet product,”
adding that he is unaware of any such partnership. He clarified that the family’s official crypto initiative will come from World Liberty Financial, which he claimed is preparing to launch its own wallet soon.
The Trump Organization has zero involvement with this wallet product. @EricTrump and I know nothing about it. Stay tuned—World Liberty Financial @worldlibertyfi, which we have been working tirelessly on, will be launching our official wallet soon. https://t.co/h1wO7dy6AX
— Donald Trump Jr. (@DonaldJTrumpJr) June 3, 2025
Eric Trump echoed the sentiment, calling the wallet unauthorized and warning Magic Eden to
“be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.”
Barron Trump also broke his social media silence with a post stating the family has
“zero involvement with this wallet.”
Despite these denials, the project’s website still describes the product as “the Official $TRUMP Wallet by President Trump” and claims Magic Eden has partnered with GetTrumpMemes.com — a platform owned by Fight Fight Fight LLC. That company, in turn, is co-owned by CIC Digital LLC, a firm tied to the Trump Organization. Together, both entities reportedly control a majority of the $TRUMP token supply.
The unexpected backlash from the Trump family has drawn sharp reactions from observers. Crypto critic Molly White, who first flagged the inconsistencies, described the ordeal as “absolute chaos,” suggesting a lack of coordination among the various businesses associated with the Trump brand in the crypto space.
Neither Magic Eden, the $TRUMP token team, nor Magic Eden CEO Jack Lu — who previously promoted the wallet — have issued any clarifications or statements since the Trump family’s denials. In May, Truth Social denied circulating rumours suggesting it is launching a memecoin. The platform dismissed the speculation as false, reiterating that it had no involvement in any crypto token launch.
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