Healthcare technology firm Semler Scientific Inc. (SMLR) has unveiled an ambitious plan to boost its Bitcoin reserves nearly 28-fold, eyeing a long-term target of 105,000 BTC by 2027.
This move would give the company control of 0.5% of Bitcoin’s total supply.
According to a June 19 announcement, Semler aims to accumulate 10,000 BTC by the end of 2025, scale to 42,000 BTC by 2026, and reach its final milestone within the next two and a half years. To finance this massive accumulation, the company plans to tap into equity issuance, debt financing, and operational cash flow.
$SMLR appoints Joe Burnett @IIICapital as Director of Bitcoin Strategy. Announces three-year plan to own 105,000 #Bitcoins by Year-End 2027. So fired up to have Joe on board to help with this exciting new chapter in Semler’s $BTC mission. 🚀
— Eric Semler (@SemlerEric) June 19, 2025
The company first entered the Bitcoin market in May 2024 and has since amassed 3,808 BTC, making it the 13th largest corporate Bitcoin holder, based on BitBo data. With an unrealized gain of $177 million and a 287% return on its Bitcoin position as of June 3, Semler says it remains committed to a long-term Bitcoin strategy.
To steer this effort, Semler has appointed Joe Burnett as its new Director of Bitcoin Strategy. Burnett previously worked as Director of Market Research at Unchained, a Bitcoin financial services firm, and also served as Head Analyst at Blockware Solutions. Before joining the crypto sector, he was with EY (Ernst & Young).
“The trend to adopt Bitcoin as part of corporate treasury is clearly accelerating,”
Burnett said in the announcement, aligning Semler with a growing list of publicly traded firms allocating capital to Bitcoin as a reserve asset — in some cases, even ahead of their core business priorities.
Semler’s aggressive push mirrors similar moves in Asia, notably by Japanese investment firm Metaplanet, which recently revealed its intention to buy 210,000 BTC by the end of 2027.
However, not everyone is convinced the strategy is without risk. VanEck’s crypto head, Matthew Sigel, cautioned that public companies engaging in large-scale Bitcoin purchases could face investor backlash if their stock prices decline significantly. He warned that if firms like Semler begin trading close to their net asset value, further share issuance could dilute the value of existing shareholders.
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