JPMorgan Chase has filed a new service mark to broaden its offerings in digital assets and blockchain technology.
The filing, submitted to the United States Patent and Trademark Office (USPTO), signals the bank’s intent to enhance its presence in the evolving digital finance landscape.
The service mark covers a range of services related to digital assets, including blockchain-based financial infrastructure, digital asset custody, and transaction processing. This move aligns with JPMorgan’s ongoing strategy to integrate blockchain technology into its operations and client services, reflecting the growing demand for secure and efficient digital asset management solutions.
JPMorgan has been a pioneer among traditional banks in adopting blockchain technology. Its blockchain platform, Onyx, facilitates real-time payments and settlements, and the bank has also developed JPM Coin, a digital currency for institutional use. The new service mark filing suggests JPMorgan is preparing to expand these capabilities further, potentially offering more comprehensive digital asset services to institutional clients.
This expansion could also signal increased collaboration between traditional finance and decentralized finance (DeFi) ecosystems, as JPMorgan explores ways to leverage blockchain for improved transparency, security, and operational efficiency.
The filing comes amid a broader trend of financial institutions worldwide embracing blockchain technology to modernize their services and offer innovative products. JPMorgan’s proactive approach positions it well to capitalize on the growing interest in digital assets and blockchain solutions.
The bank has been steadily expanding its digital asset footprint since launching its dollar-pegged stablecoin, JPM Coin, in 2020. Most recently, it disclosed exposure to several spot Bitcoin ETFs in its 2024 financial filings.
While JPMorgan CEO Jamie Dimon remains openly skeptical of cryptocurrencies—likening Bitcoin investment to smoking—he acknowledged in May that the bank would soon give clients the ability to purchase the digital asset directly.
“I don’t think you should smoke,”
Dimon said,
“but I defend your right to smoke. I defend your right to buy Bitcoin.”
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