Fragbite Group AB (publ) has announced a major strategic shift with the launch of a dedicated business unit focused on Bitcoin, signaling a new chapter in the company’s capital allocation and financial strategy.
The Swedish digital entertainment company announced the formation of a Bitcoin Treasury, a new division responsible for accumulating and managing Bitcoin as a core corporate asset. This move positions Fragbite alongside a growing cohort of global firms that are turning to Bitcoin as both a hedge against inflation and a long-term store of value in an increasingly digital financial ecosystem.
????JUST IN: ???????? Fragbite Group launches #Bitcoin Treasury and recruits a Treasury Director.
They are working on raising capital, starting with 0% convertible debt totalling SEK 5 million ($530k) presumably to buy BTC. pic.twitter.com/HmcKqBLCLB
— NLNico (@btcNLNico) June 30, 2025
According to the company, Bitcoin will now sit at the centre of its profit and cash flow management strategy. The board has formally endorsed this direction, underscoring the belief that Bitcoin has the potential to become a transformative global monetary network and a foundational pillar of modern corporate finance.
To kickstart this treasury initiative, Fragbite is currently negotiating a SEK 5 million interest-free convertible loan. The convertible instrument is expected to be priced at approximately SEK 10.00 per share, representing a 110% premium over the 20-day volume-weighted average price (VWAP), which highlights strong investor sentiment and long-term confidence in the new direction.
As part of the structural overhaul, the company has appointed Patrik von Bahr, a Bitcoin advocate, as its Treasury Director. Von Bahr, known for his deep understanding of Bitcoin’s role in corporate finance, will lead the treasury division. His performance-based compensation will be tied to a new “Bitcoin per share” key performance indicator (KPI), which he predicts will become a future standard for valuing companies in the digital age.
In a related development, UK-listed mineral exploration firm Panther Metals Plc (LSE: PALM) has also announced plans to integrate Bitcoin into its treasury strategy. The company disclosed intentions to purchase £4 million (approximately $5.4 million) worth of Bitcoin, highlighting a broader trend of traditional industries embracing digital assets to modernize their balance sheets and hedge against macroeconomic uncertainty.
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