Yield Guild Games (YGG) has announced the launch of a new game publishing division, marking a significant expansion of its role in the blockchain gaming ecosystem.
The new arm, dubbed YGG Studios, aims to support and publish blockchain-based games, with its first title, “LOLA Adventure Land” (LOL Land), already making its debut.
LOL Land is LIVE! @YieldGuild’s new browser-based casual board game made for web3 degens is now playable exclusively on @AbstractChain!
Earn $YGG today in @pudgypenguins Ice World Wonderland & other exciting game boards!
Play Now ???? pic.twitter.com/jlHxBN8v43
— LOL Land (@LOLLandGame) May 23, 2025
YGG has built its reputation by investing in and supporting play-to-earn (P2E) games, helping players access in-game assets and maximize earnings. The launch of YGG Studios signals a shift from simply supporting games to actively nurturing and distributing them. This move aligns with the growing trend of decentralized autonomous organizations (DAOs) taking a more hands-on approach in the gaming industry.
According to YGG co-founder Gabby Dizon, the new publishing arm will focus on games that integrate blockchain technology and offer real ownership to players.
“We want to empower game developers and communities, ensuring that the benefits of Web3 gaming are accessible to everyone,”
Dizon said.
LOLA Adventure Land is YGG Studios’ inaugural project. The game is designed to blend traditional gaming experiences with blockchain-powered economies, allowing players to earn, trade, and own in-game assets as NFTs. LOL Land aims to attract crypto enthusiasts and mainstream gamers by offering accessible gameplay and real digital ownership.
YGG’s expansion comes as the blockchain gaming sector continues to evolve. The play-to-earn model, popularized by games like Axie Infinity, has faced challenges such as fluctuating token prices and sustainability concerns. By launching its publishing arm, YGG is positioning itself to shape the future of blockchain gaming, focusing on quality, community-driven projects.
In another development, Yuga Labs, creators of the Bored Ape Yacht Club NFTs, are suing several influencers for allegedly misusing their NFTs. They are seeking $400,000 from the influencers’ cryptocurrency wallets. This case underscores the growing intersection of legal issues and digital assets, potentially setting a precedent for future NFT-related legal matters regarding digital property rights.
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