Football giant Paris Saint-Germain (PSG) has confirmed it added Bitcoin (BTC) to its balance sheet, making it one of the first top-tier sports clubs to hold cryptocurrency as a treasury asset.
This move signals a growing trend among global sports organisations to embrace digital assets as part of their broader financial strategies.
PSG, the champions in France’s Ligue 1 and a regular contender in the UEFA Champions League, revealed its Bitcoin acquisition earlier this week. The club stated that the decision aligns with its commitment to innovation and digital transformation in the sports industry. PSG’s management highlighted that holding BTC could offer new opportunities for financial diversification and engagement with its global fanbase.
While PSG has not disclosed the exact amount of Bitcoin purchased, sources close to the club suggest that the acquisition is part of a broader strategy to explore blockchain-based solutions for fan engagement, ticketing, and merchandising. The club’s leadership believes that digital assets like BTC can serve as a hedge against inflation and currency fluctuations, particularly as the sports sector recovers from the financial impact of the COVID-19 pandemic.
The sports industry is increasingly adopting cryptocurrencies, with clubs and athletes exploring blockchain partnerships, fan tokens, and non-fungible tokens (NFTs). Paris Saint-Germain (PSG) has added Bitcoin (BTC) to its balance sheet, marking a significant step in institutional confidence in digital assets. This move may inspire other elite clubs to adopt similar strategies, potentially accelerating the mainstream use of cryptocurrencies in sports finance.
Notably, Sportsbet.io, the crypto-led sportsbook, had launched a significant giveaway offering users the chance to win 1 million stablecoins, USDT, as the UEFA Champions League enters its decisive final stages. Open to all verified platform users, the initiative requires a 1 USDT entry fee. Participants must correctly answer a set of twenty football-focused questions. Those who submit all correct answers may be eligible to claim the full 1 million USDT prize.
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