Meta may be preparing for a quiet return to the crypto space, as internal discussions hint at a potential rollout of stablecoin payments across its platforms, including Instagram.
According to multiple sources cited by Fortune on May 8, the tech giant is in preliminary talks with cryptocurrency infrastructure providers, exploring how stablecoins could support low-cost, cross-border payments for creators.
Insiders reveal that Meta is flexible, considering support for multiple stablecoins rather than aligning with just one. USDC and USDT, two of the market’s most widely used tokens, are reportedly among the options being evaluated. The overarching goal is to cut down on transaction fees and offer faster global payouts, especially in regions underserved by traditional financial systems.
While these conversations are still early-stage, Meta is described as being in “learning mode,” indicating that no final decisions have been made. However, the company appears to be taking deliberate steps toward reentering the digital asset arena after its high-profile failure with Libra, later rebranded as Diem, which was abandoned in 2022 due to intense regulatory backlash.
Fueling Meta’s renewed crypto push is the recent hire of Ginger Baker as Vice President of Product. Baker, who previously held leadership roles at the fintech firm Plaid and currently sits on the board of the Stellar Development Foundation, has a strong background in blockchain and financial technology. Sources say she is now leading Meta’s internal stablecoin strategy and is actively engaging with crypto partners.
Meta’s move comes when stablecoins rapidly gain legitimacy within the broader fintech and institutional landscape. On May 7, Stripe launched stablecoin-based financial accounts in over 100 countries. Meanwhile, Visa has invested in stablecoin startup BVNK and joined forces with Bridge on related initiatives. The investment through Visa Ventures signals strong confidence in BVNK’s vision to transform how money moves across borders using blockchain-based stablecoins.
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