Sony Electronics Singapore has partnered with Crypto.com to enable direct cryptocurrency payments on the Sony Store Online, marking a significant step in the adoption of digital assets for everyday purchases.
The collaboration allows customers to pay using USDC, a U.S. dollar-pegged stablecoin, through Crypto.com Pay.
Chin Tah Ang, General Manager of Crypto.com Singapore, emphasized the significance of the partnership, stating,
“We’re working to make crypto payments more mainstream, and partnering with a forward-thinking brand like Sony Electronics Singapore helps highlight how easy it is to use crypto for everyday purchases.”
He added that the integration offers Crypto.com users another avenue to spend their digital assets while expanding Sony’s customer base.
Sony Electronics Singapore becomes the first consumer electronics brand in the country to adopt direct crypto payments. While the service currently supports only USDC, the company plans to introduce additional cryptocurrencies in the future.
To mark the launch, Sony Store Online is offering limited-time promotions for Crypto.com users. The first 50 customers who spend at least S$300 using Crypto.com Pay will receive a free LinkBuds speaker (worth S$299). Additionally, the first 150 users spending a minimum of S$100 will be credited with 20 USDC in their Crypto.com account. Customers meeting the S$300 threshold can claim both rewards, subject to availability. The promotion runs until April 30, 2025.
This move aligns with Crypto.com’s broader strategy to expand globally, as evidenced by its recent non-binding agreement with Trump Media and Technology Group. The agreement aims to launch crypto-focused ETFs, including funds tied to Bitcoin (BTC) and Crypto.com’s native Cronos (CRO) token. These ETFs are expected to go live on the Crypto.com platform once regulatory approval is obtained.
In a related development, Circle, the company behind USDC, recently launched USDCKit on March 27, 2025. This new tool is designed to simplify USDC payments for businesses, addressing the growing demand for stablecoins despite market volatility. USDCKit offers large-scale payment processing, automated fund transfers, and integrated regulatory tools, easing the integration of stablecoin transactions in both the web3 and traditional finance sectors.
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