MiL.k, the blockchain-based loyalty integration platform developed by Milk Partners, has announced a strategic partnership with Galxe, a leading Web3 growth platform.
The collaboration marks MiL.k’s first global initiative since its recent migration to the Arbitrum blockchain and aims to link its 1.5 million Korean users to Galxe’s worldwide network of over 33 million users.
According to the announcement, the partnership will launch a series of global quests beginning April 16, designed to enhance user engagement and offer loyalty rewards within the Web3 space. These quests will be hosted on Galxe’s platform and made accessible to both domestic and international users.
Galxe, known for its end-to-end analytics and automation-driven engagement solutions, operates one of the most active ecosystems within Arbitrum, with more than 7,000 partner projects. The integration of MiL.k’s corporate-backed loyalty ecosystem into Galxe’s infrastructure is expected to create synergies through long-term marketing initiatives and expanded technical cooperation.
Both companies will work to connect their onchain services and streamline access to content, creating a unified experience for global users. Plans also include co-hosting quests with other Arbitrum-based projects across sectors like DeFi, gamification, and social engagement.
Jung Min Cho, CEO of Milk Partners, described the partnership as a significant milestone for MiL.k’s global expansion efforts.
“We will rapidly enhance our position as a global project by offering new Web3 experiences and practical benefits to users worldwide through various quests we will create together,”
Cho stated.
Galxe Co-Founder Charles Wayn echoed this sentiment, highlighting the potential impact of the partnership.
“By connecting MiL.k’s robust loyalty network with Galxe’s powerful growth infrastructure, we’re not only bridging Korean users to a global community—we’re unlocking a new wave of utility, collaboration, and opportunity across the Arbitrum ecosystem,”
Wayn said.
In another Web3 development, Polygon has partnered with Reliance Jio to integrate blockchain into Jio’s services, targeting over 450 million users. The collaboration focuses on scalable, affordable solutions without compromising decentralization. Polygon Labs will support Jio in embedding blockchain across various applications to deliver secure, transparent, and efficient digital experiences.
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