Rumble, the Canada-based video-sharing platform, is gearing up to introduce its digital wallet to enhance creator monetization with support from stablecoin giant Tether.
CEO Chris Pavlovski announced the initiative in an X post revealing that the “Rumble Wallet” will serve as a new monetization tool designed to provide better revenue opportunities for creators, particularly in international markets. He emphasized that the wallet, developed in collaboration with Tether, will be a game-changer for the platform.
“Rumble Wallet will be the vehicle to help monetize creators better than most advertisers, especially in international markets, and with the help of Tether,”
Pavlovski stated. He also hinted that the project would be “bigger and more than you think,” promising to share further details in an upcoming interview with content creator Matt Kohrs.
Shortly after the announcement, Tether CEO Paolo Ardoino reposted Pavlovski’s message, adding, “A wallet for the people,” signalling Tether’s strong involvement in the initiative.
Rumble’s partnership with Tether comes months after the stablecoin issuer invested $775 million in the platform to accelerate its growth, with $250 million of that investment earmarked for strategic expansion. The video platform already offers revenue streams for creators through its Partner Program, advertising, and a Content Marketplace where users can license their videos to third parties.
Since its launch in 2013, Rumble has positioned itself as an alternative video-sharing platform, particularly for independent creators. More recently, the company has been integrating crypto into its business model. In November 2024, Rumble announced a $20 million Bitcoin allocation as part of its crypto treasury strategy, with its first BTC purchase in January 2025. It added that the allocation strategy will involve purchases of up to 20 million at the company’s discretion. The most recent acquisition, made in March, saw Rumble purchase 188 BTC for approximately $17.1 million at $91,000 per Bitcoin.
If you want to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
