Ki Young Ju, the CEO of CryptoQuant, has highlighted former U.S. President Donald Trump’s strategic entry into the cryptocurrency market, describing it as a game-changer for meme coins.
In a recent post on X, Ki discussed how Trump’s newly launched token, TRUMP, leverages retail investor behaviour and the power of community-driven speculation.
Trump Opened the Era of Meme Coins
For retail investors, financial markets have always been about chasing memes. Following trends is nothing new—it’s just how they’ve always operated. Even the decades-long mantra of “invest in the S&P 500” that many followed for their pensions…
— Ki Young Ju (@ki_young_ju) January 20, 2025
The TRUMP token, which debuted on January 18, exemplifies Trump’s ability to monetize his vast fan base by tapping into retail-driven crypto trends. Ki noted that retail investors, long known for fueling financial trends, are now shaping markets through speculative hype powered by influencers and digital platforms like Robinhood and crypto exchanges.
According to Ki, Trump’s token reflects this shift, with its value tied more to community-building than intrinsic assets. He argued that while traditional investments like the S&P 500 focus on long-term value, celebrity meme coins like TRUMP thrive on collective enthusiasm and loyalty.
Although Ki speculated that the coin’s success could continue as long as Trump’s fan base remains engaged, he also warned of risks associated with meme coins. The decentralized and lightly regulated nature of these assets, which Trump’s pro-market stance may encourage until at least 2028, opens the door to innovation and potential misuse.
The CEO cited the December crash of the Hawk Tuah meme coin, which plummeted 88% within minutes, as a cautionary tale. Despite this, he anticipates the rise of more celebrity-backed tokens as investors increasingly embrace speculative digital assets.
With the TRUMP token already boasting a $45 billion market cap, according to CoinMarketCap, it appears poised to dominate the growing meme coin ecosystem.
In addition to his commentary on meme coins, Ju compared Bitcoin’s ongoing rally toward the $100,000 mark to its historic 2020 surge. He highlighted how Bitcoin’s sixfold increase from accumulation by whales that year mirrored current market trends. Ju also noted that earlier on-chain data, which suggested sustained accumulation, had proven accurate despite initial skepticism.
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