ENS Labs, the developer behind the Ethereum Name Service (ENS), has announced plans to launch “Namechain,” a specialized Layer 2 solution aimed at improving blockchain identity.
Revealed at the “frENSday” conference in Bangkok on November 11, the solution aims to make ENS more user-friendly and accessible by enhancing the speed and affordability of blockchain-based naming services. It will operate alongside “ENSv2,” the protocol expansion that allowed ENS to integrate with Ethereum layer 2 networks.
“With ENSv2 and Namechain, it will be significantly easier to register names, update records, manage decentralized websites, and more,” Greg Skril, ENS Labs Developer Relations Lead, stated.
Following the announcement, the ENS token surged 10.8%, jumping from $19.46 to $21.56 within 30 minutes, as reported by CoinGecko.
The ENS provides a blockchain-based alternative to traditional internet domains, like “.com” or “.org,” allowing for human-readable addresses that replace complex numerical IP addresses.
During the same event, ENS Labs developer Jeff Lau emphasized that the “.eth” domain will remain on the Ethereum mainnet while ENS expands its presence to other Layer 2 networks.
Lau explained that creating a user-friendly experience was a key reason ENS Labs decided to build its own Layer 2 solution rather than integrating with an existing one.
This announcement builds on previous moves by ENS Labs to expand the adoption of the naming service. In September, the firm partnered with PayPal and Venmo to enable U.S. users to use their ENS names for cryptocurrency transfers. This integration is expected to simplify wallet management and reduce transaction errors, enhancing the usability of crypto transactions in everyday life.
Earlier this year, Google began integrating ENS data into its search results using Etherscan information. Former ENS developer Brantly Millegan showcased the feature in March, demonstrating how a search for “Brantly.eth” displayed ETH balance and transaction history. Millegan praised Google’s initiative, which he said could pave the way for wider blockchain visibility among mainstream users.
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