AC Milan has announced a long-term partnership with crypto trading and custody service provider, Bitpanda. According to a recent press release from the renowned Italian football club, Bitpanda is a “Premium Partner” and its “Official Crypto Trading Partner.”
Also, as part of the partnership, Bitpanda will enjoy prominent visibility at the San Siro stadium starting from the club’s first home match of the new Serie A season.
The club noted that the partnership aims to catalyze its digital transformation while providing fans with exceptional opportunities throughout the season. The club promised exclusive content and experiences for Bitpanda users, including VIP access to AC Milan matches and events.
Maikel Oettle, AC Milan’s Chief Commercial Officer, expressed enthusiasm about the partnership:
“We are thrilled to welcome Bitpanda as a Premium Partner of the Rossoneri. With Bitpanda’s support, we are confident in advancing our journey of innovation and digitalization while delivering unique experiences to our global fanbase.”
Eric Demuth, Co-Founder and CEO of Bitpanda, emphasized the alignment of values between the two brands:
“Few brands stand the test of time and earn the enduring trust that AC Milan enjoys from its 500 million fans. AC Milan represents long-term commitment and legacy—principles at the heart of Bitpanda. In our quest to solidify Bitpanda’s position at the top of the Italian market, there was no better partner than the seven-time European Champions League winners, the Rossoneri.”
This partnership is the latest in the growing intersection between the world of football and cryptocurrency, as many football clubs seek innovative ways to engage with fans and expand their global presence.
Top-flight English football club Wolverhampton Wanderers FC, commonly known as Wolves, also recently partnered with the LAKE blockchain project, appointing it as its official cryptocurrency partner. According to the club’s statement, the collaboration aligns with both organizations’ objectives of enhancing community engagement and expanding global reach while making a positive impact worldwide.
LAKE CEO Jean-Hugues Gavarini described the deal as a pivotal move to enhance global access to clean water, leveraging the club’s prominence to boost visibility and advance its mission.
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