With nearly 200 organizations actively exploring the possibilities of leveraging the Web3 tech stack, the digital marketing landscape seems poised for a major breakthrough. On July 25, 2023, Safary, a leading Web3 marketing analytics company, released a groundbreaking research report titled “The Web3 Growth Landscape 2023.”
The report shed light on a significant shift in the digital marketing landscape over the past three years, with a strong emphasis on prioritizing user privacy. As a result, marketers are compelled to adopt a fresh approach and incorporate the Web3 tech stack to adapt to these evolving changes.
Safary’s research focused on around 200 companies at the forefront of exploring the new digital media landscape. Out of those, 71 companies showed strong dedication by raising a total of $600 million in funding. The research found that the messaging, querying, and loyalty platforms are the sectors with the most financial support. Each of these sectors received more than $100 million in funding.
According to the report, marketers now use analytics solutions such as Nansen and Dune to gain valuable growth insights from Web3 communities. These platforms offer a combination of on-chain, platform, and social data analysis and empower marketers to gain a deep understanding of their audience and optimize their marketing strategies effectively.
In the same vein, businesses looking to adopt long-term growth methods like Search Engine Optimization (SEO) are turning to discovery platforms like DappRadar, which is emerging as a significant player in the Web3 advertising space. According to the report, DappRadar, akin to prime ad real estate in the Web3 ecosystem, is rapidly becoming as influential as CoinMarketCap, one of the most popular websites on the internet.s
In this context, DappRadar is likened to a prime ad real estate in the Web3 ecosystem, much like CoinMarketCap, which is considered one of the most popular websites on the internet.
The report identified 18 Web3 growth agents specializing in providing guidance and executing expansion plans for blockchain projects. These experts play a vital role in driving growth and ensuring the success of various initiatives within the Web3 landscape.
Chiefmartec, an outlet specializing in marketing sector analytics, has observed a notable increase in the number of marketing solutions and services available. In 2022, they tracked a total of 9,932 solutions and services, but this year, they have recorded a higher count of 11,038 offerings, representing an 11% rise. This surge indicates the continuous growth and diversification of the marketing technology landscape as new solutions and services emerge to cater to evolving industry demands.
As the Web3 tech stack continues to evolve and gain momentum, digital marketers need to keep a close eye on its developments. Embracing Web3 technology and leveraging the available analytics solutions can offer marketers a competitive edge in a rapidly changing digital marketing landscape. Safary’s report serves as a timely reminder that staying ahead of the curve is essential for any business aiming to thrive in the Web3 era.
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