Binance has announced the appointment of Rachel Conlan as its new Vice President of Global Marketing. Conlan will assume the responsibility of overseeing and guiding Binance’s regional and international marketing teams.
Conlan brings with her a wealth of experience in the field, having previously served as the global manager of brand marketing and partnerships at OKX. During her tenure at OKX, she played a crucial role in directing the company’s marketing efforts and establishing partnerships with prestigious entities such as Manchester City FC, McLaren Racing, and the Tribeca Film Festival.
Prior to her time at OKX, Conlan held a prominent role at CAA Sports, an internationally recognized sports and entertainment agency, where she served as the overseer of global partnerships. Her strategic development of brand alliances contributed to enhancing the agency’s market presence and expanding its reach.
Conlan’s impressive track record also includes her tenure as Global Chief Marketing Officer at Havas, where she spearheaded innovative strategies for business expansion and revenue growth. Her visionary leadership and expertise played a pivotal role in pioneering effective techniques that drove the company’s success.
Yi He, Co-founder of Binance, expressed his confidence in Conlan’s appointment, stating;
“With Rachel’s extensive experience, she will help propel the industry forward, introducing more people to blockchain, familiarizing them with Binance, and collectively building this still very early-stage industry.”
According to Binance, Conlan’s appointment at Binance reflects the company’s commitment to expanding crypto awareness and adoption on a global scale. In her new role, she will actively contribute to pushing the boundaries of marketing efforts across various fronts. This includes engaging untapped demographics, collaborating with policymakers, and establishing connections with key figures in the industry.
Additionally, Conlan will be responsible for managing Binance’s existing and future brand partnerships. This includes overseeing the firm’s ongoing campaigns featuring renowned figures such as Cristiano Ronaldo, The Weeknd, Alpine Formula 1, and Khaby Lame, as they continue to drive their global marketing initiatives. Her role will involve exploring innovative brand collaborations and initiating meaningful conversations with influential leaders regarding the role of digital assets in the modern world.
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