Tech giant Apple has confirmed its acquisition of Mira, an augmented reality (AR) company known for its hands-free, smartphone-powered AR headsets.
The news of the acquisition was initially revealed through a private Instagram post by Mira’s CEO, Ben Taft, on June 7, 2023. Apple subsequently verified the authenticity of the information to The Verge.
Mira, according to PrivCo statistics as of July 29, 2020, had a post-money valuation ranging from $50 million to $100 million. The company also holds ownership of 14 patents and 8 trademarks, as per IPqwery data.
While Apple recently launched its virtual reality (VR) product line, Apple Vision Pro, which focuses on personalized VR experiences, Mira’s headsets are specifically designed for industrial environments. These headsets have found applications in sectors such as chemical manufacturing, steel production, food processing, defense, and mining services. Mira has also developed AR headsets for Universal Studios, used in the theme parks of Nintendo World, demonstrating their significant impact.
Although Apple did not explicitly mention terms like “metaverse” or “virtual reality” during the release of Vision Pro, experts in the information technology field believe that the product has the potential to accelerate the adoption of the sub-crypto economy. Apple Vision Pro is hailed as the most advanced mixed-reality technology and is expected to be available in early 2024 with a price tag of $3,499.
The concept of the metaverse has garnered significant attention not just from tech giants but also from government organizations worldwide. For instance, China’s Jiangsu province recently established the China Metaverse Technology and Application Innovation Platform in Nanjing to promote research and development in the metaverse domain across the country.
The China Metaverse Technology and Application Innovation Platform is expected to serve as a central resource hub for metaverse-related projects in the Nanjing region. The establishment of the platform is part of a broader trend in major Chinese cities, including Shanghai. These cities have launched various metaverse initiatives with the goal of generating an annual revenue of 350 billion yuan ($49.6 billion) from metaverse-related activities by 2025.
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