InterContinental Hotels & Resorts, in partnership with British modern artist Claire Luxton, has unveiled its first collection of ten unique non-fungible tokens (NFTs) linked to luxurious travel benefits.
Each of the 10 NFTs, according to InterContinental, includes artwork specially designed for the company and inspired by the natural beauty of travel in Luxton’s distinctive flora and fauna style. A virtual NFT gallery features animated motif tributes to significant historical InterContinental hotels.
This includes the “panther chameleon,” which showcases the InterContinental Resort Mauritius on Balaclava Bay, and the “blue and yellow macaw,” which represents the first InterContinental hotel in Belém, Brazil.
Claire Luxton said:
“Many have asked me to create a collection of collectible NFTs, but it was important to wait for the right partnership. Given the established relationship I’ve built with InterContinental Hotels & Resorts, it was only natural to collaborate.”
Along with the exceptional benefits of InterContinental Ambassador status and Platinum Elite status in the entirely redesigned IHG One Rewards program.
Each NFT offers a unique utility that adds value to the NFT that goes beyond the artwork with custom creations by Luxton, which range from £3,000 to £5,000. Additionally, the purchase will come with one night’s stay at the brand-new InterContinental Rome Ambassitori Palace, expected to open in 2023.
Tom Rowntree, vice president of global marketing for luxury brands at IHG Hotels & Resorts, commented:
“As our ethos of discovery and modern luxury continues to evolve, we are excited to launch this next iteration of our ongoing collaboration with Claire Luxton. Aiming to push boundaries and establish an inspiring new streak of creativity, the exclusive collection will see InterContinental Hotels & Resorts connect with both culture and guests in a contemporary way. This collaboration enables a unique experience that encapsulates the forward-thinking approach of InterContinental Hotels & Resorts.”
The initial release of some NFTs, which will be exclusively accessible to IHG One Rewards members, will be followed by further activations. The members of IHG One Rewards can use their points to bid on five of the NFTs through the IHG One Rewards experience auction platform. The bid period ends on December 9.
If you would like to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, and Instagram.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
