Last updated on November 29th, 2023 at 01:58 pm
The crypto/blockchain industry is largely community-driven. Thus, blockchain jobs are not always technical roles, and there is a lot of demand for non-technical roles like community managers. A community manager is responsible for growing and engaging a project’s community, as well as addressing feedback and concerns.
In the past, becoming a cryptocurrency project’s community manager was easy: all it took was active involvement in the project’s online community–platforms like Discord, Reddit, and Twitter are hotspots for crypto communities.
Today, a community manager’s role demands proficiency across various platforms and adaptability in the ever-changing world of social media. Although they can be part of the marketing team, their primary focus is fostering and maintaining community engagement, connecting with both current and potential project users. If you’re considering a career as a crypto community manager, this article provides some valuable tips to getting started.
Responsibilities of a Community Manager
Community managers are tasked with several key responsibilities; their primary role is to maintain a positive and healthy community. They work to reduce fear, uncertainty, and doubt (FUD) while promoting community growth.
Here are some highlighted responsibilities of a community manager.
Assisting Community Members
Community managers aid members with questions and concerns, providing project details, addressing token or platform issues, and guiding users through processes like token purchases or wallet setup.
Gathering Feedback
Community managers collect feedback to identify issues, prioritize improvements, and create new features. This feedback is crucial for the project’s ongoing success and growth.
Motivating Community Members
Cultivating an inspiring and motivating environment is crucial. Community managers promote contributions, acknowledge accomplishments, and create a sense of belonging to keep members engaged and committed to the project’s objectives.
Creating an Engaging Community
Crafting and maintaining an exciting online presence for their project/company is a vital aspect of a community manager’s job. This involves overseeing social media, forums, or chat platforms and creating content that resonates with the community and sparks conversations.
Assisting With Technical Questions
Community managers need to assist with technical questions and help members resolve issues concerning the platform, software, or applications. Their technical expertise and troubleshooting abilities are essential for maintaining community trust and engagement.
Collecting and Analyzing Data
Competent community managers gather data on user engagement, community growth, and relevant metrics. They analyze this data to discover trends and make decisions to enhance the community and improve the user experience.
Planning Community Growth
Community managers create and execute strategies to attract new members and retain existing ones. They often collaborate with marketing and PR teams to produce content and campaigns that raise awareness of the project.
Organizing Community Gatherings
Community managers frequently organize events such as online webinars, meetups, hackathons, or conferences, all intended to build relationships, educate members, and promote the project.
Skills Required for Crypto Community Managers
Succeeding as a community manager in Web3 involves more than just moderating a Discord server, requiring a diverse set of skills across various domains. Here are some crucial skills that a great community manager should possess:
1. Social Media Expertise
Community managers must be adept in social media marketing (SMM) to work effectively on various platforms. They should understand best practices for Twitter, Discord, Telegram, YouTube, and more, including knowledge of algorithms, SEO, and user behaviour. Community managers should be capable of devising and implementing strategies on social media that enhance engagement and foster community growth.
2. A Good Grip on Blockchain and Crypto Fundamentals
A community manager should have a solid grasp of blockchain and cryptocurrency fundamentals. This includes reading the Bitcoin whitepaper, acquiring knowledge about smart contracts, DeFi, and NFTs, and staying updated on current trends. A strong foundation in blockchain and crypto basics is valuable for the project they’ll be involved with.
3. Branding Fundamentals
Maintaining a consistent brand identity is vital for projecting a unified image of the project on various platforms. Community managers need to understand the brand’s guidelines, voice, and messaging and how they relate to the project. They should be proficient in applying these brand guidelines across diverse platforms, ensuring the project’s branding maintains uniformity and remains easily identifiable. This consistency is key to building trust and recognition.
4. An Understanding of Human Behaviour
A good community manager needs a strong understanding of human behaviour and psychology, coupled with high emotional intelligence. They should recognize what inspires people, fosters connections, and encourages support, as well as what might push them away. Community managers should also be skilled in managing conflicts and challenging conversations with empathy and tactful communication.
5. Writing Skills
Effective communication is crucial for nurturing an active community. A good community manager should be a skilled writer capable of creating powerful and engaging messages that connect with their audience. They should be proficient in writing various styles and formats, spanning social media posts, announcements, and customer support conversations.
6. Bot Creation and Management Skills
While not mandatory, knowledge of bot creation and deployment can be highly beneficial, especially for managing platforms like Telegram and Discord. Bots can streamline tasks such as chat moderation and providing answers to common queries. Community managers should be capable of crafting and implementing bots that are not only effective but also efficient, thereby enhancing operational efficiency and productivity.
How to Become a Community Manager in the Crypto Industry
Becoming a community manager in the crypto industry requires a combination of technical knowledge, experience, and interpersonal skills.
If you have a passion for decentralized technology and blockchain, a solid understanding of cryptocurrency, and possess the necessary qualities for community management, this could be your ideal career. Success in this role comes with dedication, continuous learning, and ongoing evolution. Here are steps to guide your journey:
1. Build In-Depth Crypto Knowledge
To excel as a crypto community manager, a profound understanding of decentralized technology, blockchain development, and the principles of the crypto space is crucial. Achieve this by enrolling in online courses, participating in workshops and conferences, and reading relevant articles and books.
2. Gain Community Management Experience
Acquiring hands-on experience is essential for aspiring crypto community managers. Consider volunteering or working part-time as a community manager for a smaller crypto company or taking on a similar role in fields like tech or gaming.
3. Enhance Communication and People Skills
Excellent communication and interpersonal skills are vital for community managers to build and maintain relationships with community members. Improve these skills by taking courses or workshops, and practice them in your daily life and work interactions.
4. Expand Your Web3 Network
Building a robust network within the crypto community is crucial for success as a community manager. Attend events, engage in online forums, and connect with other crypto professionals and enthusiasts to expand your network.
5. Stay Informed About Industry Trends
In the fast-changing crypto industry, staying current with the latest trends is essential for community managers. Stay informed by regularly reading industry news, attending events, and participating in online forums and communities.
What’s The Average Salary of a Community Manager?
The average salary for a Crypto community manager is approximately $61,000 annually, according to a recent report from cryptocurrencyjobs.co. Those new to the role may earn between $500 and $2,000 per week. Keep in mind that this figure can differ based on experience and where you work.
Where to Find Community Manager Jobs
Community manager jobs are available in various locations, both online and offline. Here are some common places to search for these positions:
1. Online Job Boards
Websites such as CryptoJobs, Web3Careers, Web3 Jobs, LinkedIn, Indeed, and Glassdoor are excellent resources for discovering community manager positions. Simply enter “community manager” in the search bar, specify your location, and browse the job listings.
2. Company Websites
Many companies maintain dedicated career sections on their websites, where they regularly post job openings, including positions like community manager. Explore opportunities by visiting the career section of the company’s website, where you can find the latest job listings and apply directly through their platform. This direct approach is often an effective way to discover job openings with companies you specifically want to work for.
3. Social Media Job Search
Use social media platforms like Twitter, Facebook, and LinkedIn to find community manager jobs. Follow companies and industry recruiters to stay informed about new job openings and updates. This proactive approach ensures you stay in the loop and are among the first to know about potential job opportunities in your field.
4. Professional Organizations
Groups such as the Community Management Association and the International Association of Community Managers have job boards listing available community manager positions. These organizations can be valuable resources for finding opportunities tailored to your expertise and interests.
In Conclusion
- Choosing a path as a crypto community manager opens doors to the blockchain technology space. This position can provide both personal and professional satisfaction, enabling you to create a meaningful impact within the blockchain ecosystem and contribute to its growth and development.
- The responsibilities of a crypto community manager are diverse and can be simultaneously challenging and gratifying. The potential for flexible work hours, company shares, and other enticing perks renders a career as a crypto community manager potentially highly rewarding.
- To set yourself up for success, focus on building a strong foundation in blockchain and cryptocurrencies, refining essential skills, and drawing insights from successful crypto communities.
Disclaimer: This article is intended solely for informational purposes and should not be considered trading or investment advice. Nothing herein should be construed as financial, legal, or tax advice. Trading or investing in cryptocurrencies carries a considerable risk of financial loss. Always conduct due diligence.
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