Adidas, one of the world’s leading sportswear brands, has unveiled its blockchain-powered virtual wearables, a limited collection of NFT known as “Virtual Gears.”
According to Adidas, the launch accelerates Adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.
INTRODUCING ADIDAS VIRTUAL GEAR
Unveiling the genesis collection of adidas Virtual Gear 🧵👇1/6 pic.twitter.com/FUt9Qhj8VO— adidas Originals (@adidasoriginals) November 16, 2022
The 16-piece collection is a creative and cultural milestone in the history of the brand, combining past and future, virtual and physical, communities and creators, culture, and identity. It is available in the wallets of current Phase 2 Capsule NFT holders, which debuted in May 2022.
Erika Wykes-Sneyd, VP of Adidas Studio, said in a statement:
“We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore.”
When owners opt to unveil and replace their Adidas Originals Capsule NFT, they will be able to see which of the 16 unique items they have been assigned. For one of the 16 new digital wearable NFTs to be generated at random, they must consent to “burn” the Capsule NFT they own. The new Virtual Gear collection will be sold straight on the appropriate NFT marketplaces for people who do not currently own an Adidas Originals Capsule NFT.
Nic Galway, senior VP of creative direction for Adidas Originals, commented on the collection:
“Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.”
Additionally, community members who own an Adidas virtual wearable and an NFT from a compatible partner collection (BAYC, MAYC, Inhabitants) will be able to use a PFP tool to “dress up” their NFT.
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