Protocol Theory, a leading global consumer insights firm specializing in Web3, has announced a strategic partnership with Crypto News Australia, one of the nation’s premier blockchain media outlets.
The collaboration aims to close the gap between everyday crypto users and industry decision-makers by embedding ProtocolPanel™—Protocol Theory’s proprietary, human-verified survey platform—directly into the Crypto News Australia experience.
As a result, readers will have the opportunity to participate in curated surveys on a range of topics, including crypto exchanges, wallets, digital assets, and Web3 applications. In return for their input, participants will earn real rewards, turning personal insights into tangible value and incentivising deeper engagement with the Web3 space.
According to Jonathan Inglis, Managing Director at Protocol Theory, the partnership offers mutual value to both the crypto community and the businesses building the next generation of digital infrastructure.
“Crypto News Australia has cultivated a knowledgeable and passionate readership,” Inglis explained. “By linking this audience with ProtocolPanel, we’re not only rewarding them for their perspectives—we’re delivering authentic, actionable insights that the Web3 industry urgently needs to build better products and foster greater trust.”
Building on that foundation, the initiative seeks to elevate the role of user feedback in shaping the future of the crypto ecosystem. While crypto-curious consumers gain a new way to engage and earn, Web3 companies gain access to reliable data from verified users—data that can inform product development, user onboarding strategies, and marketing decisions. This move aligns with Protocol Theory’s broader mission to put consumer voice at the heart of innovation in Web3, AI, and other emerging technologies.
In a related development, WiseCryptoNews has also launched a platform designed to deliver real-time insights into digital asset trends—an offering that underscores the growing demand for clarity amid evolving global regulations. This debut comes at a pivotal moment, as investor attention intensifies around the potential approval of a spot XRP exchange-traded fund (ETF), signalling a broader shift toward mainstream adoption and institutional interest.
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