Square, the payments platform owned by Jack Dorsey’s Block, Inc., has officially launched its Bitcoin payment integration, allowing select merchants to start accepting BTC at their terminals.
Announcing the rollout on July 22 via X, Dorsey confirmed that this marks the first stage of a broader plan to enable seamless Bitcoin transactions across Square’s network by 2026. The system leverages the Bitcoin Lightning Network to facilitate near-instant and low-cost payments. Participating merchants can choose to retain incoming Bitcoin or instantly convert it to fiat to avoid exposure to market volatility.
square sellers on bitcoin starting today https://t.co/e2Ty2IN6Rf
— jack (@jack) July 22, 2025
Square first previewed this capability at the Bitcoin 2025 conference in Las Vegas, with early access now open to initial sellers in a limited release. Designed for businesses of all sizes, the integration aims to reduce processing fees that typically range from 1.5% to 3.5% for credit card payments. By contrast, Bitcoin transactions clear within minutes and incur significantly lower fees.
This rollout aligns with Block’s broader Bitcoin strategy, which includes its 8,584 BTC corporate treasury, the Bitkey self-custody wallet, and ongoing Bitcoin mining infrastructure projects. Notably, the company continues to invest 10% of its Bitcoin-related gross profits into monthly BTC acquisitions.
Block is also advocating for regulatory changes to accelerate adoption, supporting a federal digital asset licensing regime and tax exemptions for small Bitcoin transactions. These proposals have gained traction following the recent passage of the Digital Asset Market Clarity Act by the U.S. House on July 17.
Despite the competitive landscape, with platforms like PayPal, Coinbase, and BitPay already enabling Bitcoin payments, Square differentiates itself with a non-custodial model that gives users full control of their crypto holdings—resonating with the ethos of decentralized finance.
However, adoption challenges remain as many merchants and customers continue to favour traditional payment methods. Block plans to ease this transition by offering simplified onboarding processes and automatic conversion features.
The rollout coincides with Block’s anticipated entry into the S&P 500, underscoring its growing influence at the intersection of fintech and cryptocurrency.
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