Binance has launched a new token generation model within its Binance Wallet, adopting bonding curve mechanics to set token prices dynamically based on demand.
The launch was announced on July 14 in collaboration with Four.Meme, a meme-focused ecosystem currently valued at over $360 million.
We’re redefining token launches with the introduction of the Exclusive Bonding Curve-Based Token Generation Event (TGE) on Binance Wallet, in collaboration with https://t.co/a6yKhb5iK9.
The first project to use this Bonding Curve TGE model will be revealed tomorrow.
Know more… pic.twitter.com/uQ36m0Vwsb
— Binance (@binance) July 14, 2025
This new model allows users to buy tokens with BNB during a token generation event (TGE), with prices increasing along a predetermined curve as more purchases are made. Tokens remain non-transferable during the event but become tradable after its conclusion, potentially listing on decentralized exchanges or Binance Alpha.
Unlike Solana’s Pump.fun platform, which allows anyone to launch tokens, Binance’s version is curated. Projects must apply for inclusion to ensure fairness, reduce spam, and align with Binance’s listing standards. During TGEs, buy orders placed in BNB cannot be canceled. Early buyers benefit from lower prices, while later participants face higher costs as demand drives up token prices. However, buyers can sell back into the bonding curve if they exit early, creating new entry points for others.
To participate, Binance Wallet users must hold Binance Alpha Points and maintain sufficient BNB balances. The first project to use this launch model will be revealed on July 15 via Binance Wallet’s official X account.
This strategic move comes as Pump.fun’s native PUMP token recently debuted on centralized exchanges like Kraken and KuCoin following its public sale, although PUMP’s price has dropped nearly 30% within the past 24 hours.
With this rollout, Binance aims to offer a more controlled alternative to Solana’s open bonding curve launches by combining early trading access, dynamic pricing, and the liquidity of its integrated wallet ecosystem.
Meanwhile, the Royal Government of Bhutan has transferred nearly $12.05 million worth of Bitcoin to Binance as part of its ongoing crypto activities. Blockchain analytics platform Onchain Lens flagged the transfer of 99.47 BTC, executed through Bhutan’s investment arm, Druk Holding, on Monday.
If you want to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
