Bluebird Mining Ventures Ltd, a pan-Asian gold project developer listed on the FTSE, has announced a strategic shift into digital assets with the signing of a £2 million funding facility to initiate a Bitcoin treasury strategy.
The deal also includes the appointment of crypto-focused entrepreneur Sath Ganesarajah as Non-Executive Chairman.
Under the terms of the agreement, an initial £1 million will be drawn immediately upon finalizing the definitive contract, with all proceeds allocated for purchasing Bitcoin. The facility, offered at 0% interest and maturing on December 31, 2026, includes an investor conversion option at 2p per share.
Ganesarajah, who officially joins the board on June 30, brings deep experience in digital asset management and institutional crypto strategy. A former senior executive at Morgan Stanley, Citi, and Credit Suisse, he has advised hedge funds overseeing more than $1 billion in AUM and currently leads The BE Company, a clean energy and AI infrastructure firm operating across the UK, US, and Canada.
Bluebird plans to appoint a new CEO by July 2025 to lead its hybrid strategy of combining physical gold mining with digital asset investments, a UK-first approach the company is branding as
“physical gold + digital gold.”
Ganesarajah stated,
“Bluebird has hard assets, public market access, and a clean slate. My goal is to help grow this company into a £1 billion enterprise in the upcoming cycle.”
Interim CEO Aidan Bishop welcomed the move, saying the funding marks a strategic turning point:
“The Bitcoin acquisition is just the beginning. We’re still early in this cycle, and we’re positioning Bluebird to capture significant upside as digital gold gains momentum.”
Meanwhile, in a sign of rising institutional interest in blockchain, JPMorgan Chase has filed a new service mark with the U.S. Patent and Trademark Office (USPTO), signalling its intent to deepen involvement in digital assets and blockchain infrastructure, further underscoring the accelerating convergence of traditional finance and crypto innovation.
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