Entrepreneur and former U.S. presidential candidate Vivek Ramaswamy has predicted that Bitcoin will gain prominence in corporate treasuries as “the era of easy money ends.”
In a February 18 post on X, Ramaswamy declared that companies must “rethink their hurdle rate”, referencing the minimum return a project must generate to be considered viable. He stated that Bitcoin would increasingly serve as a corporate treasury asset in this new environment.
His declaration came in response to a post by Matt Cole, CEO of asset manager Strive Funds, which suggested that many corporations would embrace Bitcoin as a reserve asset in 2025.
Now that the era of easy money is over, companies & other institutions (even state actors) will have to rethink their hurdle rates for internal capital investment. Bitcoin is likely to become a more common corporate treasury holding in that environment. Interesting trend to watch https://t.co/E1CNondyuB
— Vivek Ramaswamy (@VivekGRamaswamy) February 18, 2025
Cole noted that corporate priorities are shifting. He stated that in 2022, shareholder support favoured ESG & DEI initiatives, but in just two years, the focus has pivoted toward financial resilience. He believed that activist shareholder engagement could accelerate corporate Bitcoin adoption, with early adopters gaining a competitive edge. He also outlined plans to push at least one company per sector toward adopting the Bitcoin standard in 2025.
These comments come as governments and corporate entities globally are increasingly investing in Bitcoin and other financial instruments based on digital assets. By the end of 2024, 12 U.S. states had reportedly allocated $330 million in Strategy (formerly MicroStrategy) through pension funds and treasuries; California, Florida, Wisconsin, and North Carolina held the largest stakes.
In the corporate sector, multiple companies across diverse sectors, including manufacturing, mining, healthcare, education, and technology, have announced plans to adopt Bitcoin as a treasury reserve asset in the last 24 hours.
Meanwhile, Strategy remains the world’s largest corporate Bitcoin holder, with 478,740 BTC valued at $46 billion. The firm recently purchased 1,070 BTC for $101 million at an average price of $94,004 per coin. Its latest investor filing reported a 48% Bitcoin yield for Q4 2024 and 74.3% for the full year, reinforcing its bullish stance on digital assets.
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