United States Senator Michael Bennet has exhorted prominent tech companies, including OpenAI, Microsoft, Meta, and Twitter, to label AI-generated content and implement monitoring systems to detect misleading information produced by artificial intelligence (AI).
In a letter dated June 29, 2023, Bennet emphasized the importance of transparency and informing users when AI technology is used in content creation. He specifically expressed concern about political content and stressed the need for Americans to be informed when AI is involved in producing such material.
According to Bennet, the impact of fabricated images goes beyond mere deception. He emphasized that these images have the potential to disrupt stock markets, discourage voter participation, and undermine Americans’ confidence” in the authenticity of campaign material.
Bennet stated:
“Continuing to produce and disseminate AI-generated content without clear, easily comprehensible identifiers poses an unacceptable risk to public discourse and electoral integrity.”
The Senator highlighted the emergence of a trend where companies like OpenAI and Google’s Alphabet have started labelling certain content as AI-generated. However, the Senator expressed concern about these companies’ policies, noting that they heavily rely on voluntary compliance. To address this, Bennet posed a series of questions to the executives of these companies, expecting answers by July 31.
These questions delve into the standards and requirements employed by the companies to identify AI-generated content, as well as the process of developing and auditing these standards for their effectiveness. Additionally, Bennet sought clarification on the consequences faced by users who violate these rules.
In a similar move, Vera Jourova, the deputy head of the European Commission, urged companies using generative AI tools during a press conference on June 5, 2023, to appropriately categorize their content. Jourova stressed that companies adhering to the EU’s “Code of Practice on Disinformation” and offering services capable of spreading AI-generated disinformation have a duty to employ advanced technologies to detect such content. She also emphasized the importance of ensuring clear labeling of this content, enabling users to easily recognize its nature.
Meanwhile, the European Union (EU) has made significant progress in AI regulation by passing the draft legislation known as the A.I. Act in the European Parliament. This bill aims to impose restrictions on high-risk AI applications and could serve as a global model for lawmakers grappling with the challenges posed by this rapidly evolving technology. However, the effectiveness of AI regulation remains uncertain, as policymakers have always struggled to keep pace with the rapid advancements in technology.
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