Thred, a brand-new blockchain commerce startup that helps people discover digital assets they should own, today announced the wide release of its user-centered search and discovery platform for NFTs.
According to a report, Thred is a reputable third-party platform that serves as a crucial connection hub between digital asset creators, such as artists, influencers, businesses, and customers looking to purchase their NFTs.
Users of Thred can look up, read, and share reviews on any kind of digital asset that can be exchanged as an NFT, including artwork, trading cards, music, memes, branded assets, and memorabilia.
According to Ben Straley, CEO and founder of Thred, there is incredible creativity occurring every day in digital art, games, fashion, gaming, and brand loyalty schemes, yet the majority of consumers are unable to locate and purchase reliable, high-quality digital materials.
Straley stated:
“We started Thred because no third-party platform existed where consumers and creators could come together to share verified information on NFTs, and we incorporated advanced data science and machine learning to ensure accuracy and transparency.”
According to Straley, Thred’s platform rates NFT collections on the Ethereum and Polygon blockchains using automated machine learning and algorithms, ranks the desirability of each NFT collection and then combines that ranking with content from collectors, consumers, and the community.
Thred is the first NFT ranking and rating platform that enables buyers to identify precisely which digital assets are valued, secure, and legitimate. Users are guided to trusted marketplaces when they discover NFTs they wish to buy or sell, depending on the situation.
Although the NFT market is expanding at an exponential rate, those who are interested in owning digital assets have few options for determining their worth and reliability, instead relying primarily on Twitter and Discord, where false information is common.
Straley added:
“But there’s still this problem when you hear about a Nike NFT or Porsche NFT or you name it it’s really not straightforward or easy to know where to go for the authentic collection.”
Straley noted that one-half of the problem is solved when the average person can locate NFTs and digital assets that are pertinent to their lives. The other half, which is where they are headed next, according to Straley, is developing the tools and capabilities that allow small, medium, and large creators, including brands, to connect, reach, and engage audiences in the space in ways that will promote adoption, growth, and engagement with their specific fans and audiences.
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