Warner Bros. has entered into a strategic partnership with Nifty’s, an NFT social marketplace. The collaboration aims to launch the “Looney Tunes: What’s Up Block?” Both organizations will design and release an NFT collection based on Looney Tunes to the public, which will herald the celebration of the Tweety character as it clocks its 80th anniversary. The NFT collection is based on the popular cartoon series, The Looney Tunes.
The NFT collection aims to tell a story around the cartoon Looney Tunes, giving it a newer perspective than what is typically obtainable. The NFT collection aims to tell a story around the cartoon Looney Tunes, giving it a more unique perspective than is usually available.
According to reports, the head of NFT commercial development at Warner Bros. stated,
“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs. From the recent success of ‘Space Jam: A New Legacy’ to the classic cartoons from the 1940s and ’50s, these beloved characters continue to spark nostalgia and excitement across all generations.”
This NFT collection will show the evolution of the beloved cartoon, Looney Tunes.
He went on to state,
“Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling, and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”
The presale begins on June 20, and the public sale is expected to start a day later. Looney Tunes’ NFTs are expected to be minted on Palm blockchain.
According to Nifty’s Twitter account,
“Tweety’s coming to Nifty’s! And that’s not all, folks.
We’re partnering with @WarnerBros to bring you Looney Tunes: What’s Up Block? a story-driven @LooneyTunesNFT program for the ultimate fan. There will be 10,000 Tweety Avatars at $80 each, and more characters coming soon!”
By holding the NFT, users gain access to various benefits such as exclusive merchandise, hidden content, meet and greets with celebrities, priority access to NFT drops, and so on.
This is not the first time that Warner Bros. is partnering with Nifty’s to launch an NFT collection, as they have previously released NFT collections such as the Matrix NFTs and the Space Jam NFTs.
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