World Liberty Financial (WLFI) is preparing to introduce an innovative loyalty program exclusively for USD1 stablecoin holders, aiming to incentivize adoption within its ecosystem. The project plans to collaborate with selected partners from the crypto exchange sector to roll out the rewards program, which will operate through a points-based system.
In a recent post, WLFI teased the upcoming launch of the USD1 Points Program, promising that it would function similarly to traditional loyalty programs offered by major U.S. brands, like airline miles or hotel points. However, unlike these conventional systems, the WLFI initiative will target the crypto community and reward USD1 stablecoin users for engaging with a range of activities across multiple platforms.
4/ Why a Loyalty Program?
Stablecoins help drive the crypto economy — trading, payments, and DeFi — yet users rarely see direct rewards for driving adoption. The USD1 Points Program changes that by finally rewarding the real force behind growth: users.
— WLFI (@worldlibertyfi) August 7, 2025
USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners,” wrote the project in its post. “We’re bringing a similar model to crypto to reward our esteemed users,”
WLFI added. The aim of the program is to provide direct incentives for USD1 holders to encourage adoption in the WLFI ecosystem.
While the exact launch date remains undisclosed, the program will be limited to holders of USD1 stablecoins and will include participation from a group of selected crypto exchange partners. These platforms will provide users with the opportunity to earn points by trading USD1 pairs and maintaining a balance of USD1 in their accounts.
Additionally, the program will allow users to accumulate points by staking USD1 on eligible platforms and by engaging with approved decentralized finance (DeFi) protocols. Another exciting feature will be the opportunity to earn rewards by interacting with the WLFI mobile app once it is released.
The details surrounding the points system and how they will be calculated will vary depending on the specific crypto exchange and platform, with further announcements and full guidelines expected closer to the program’s official launch. Additionally, WLFI is set to open trading for its WLFI token after securing overwhelming approval from its community.
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