Tron founder Justin Sun is doubling down on his support for Donald Trump-themed crypto tokens, announcing plans to purchase an additional $100 million worth of the Official Trump (TRUMP) memecoin through his affiliated ventures.
The announcement came on Wednesday, July 9, as the TRUMP token continued to trade near yearly lows.
“We are committed to buying $100M of TRUMP! Together, TRUMP and TRON are the future of Crypto,”
Sun declared on social media, reiterating his confidence in both the former U.S. president’s digital asset ventures and the Tron ecosystem.
We are committed to buying $100M of $TRUMP! Together, $TRUMP and #TRON are the future of Crypto.
This move highlights our belief in collaborating across ecosystems to grow the crypto landscape with communities such as @GetTrumpMemes.$TRUMP on #TRON is the currency of #MAGA!…
— H.E. Justin Sun 🍌 (@justinsuntron) July 9, 2025
Sun already ranks as the single largest holder of Trump’s memecoin, securing that position ahead of Trump’s VIP dinner for top token holders. At the time, his stash of 1.4 million TRUMP tokens was valued at roughly $19 million. Today, those holdings are worth just $12.6 million as the token struggles to recover from its sharp decline.
Beyond memecoins, Sun has also invested heavily in Trump’s broader crypto endeavours. In particular, he poured $75 million into World Liberty Financial (WLFI), a deal that secured him an advisory role at the company. In turn, WLFI added TRON as one of its reserve assets, holding nearly $9.63 million worth of TRX as of January.
Earlier this week, TRUMP announced plans to expand onto the Tron blockchain, a strategic move expected to boost its exposure among crypto traders. However, the partnership has yet to reverse TRUMP’s price trajectory. Currently trading below $9, the token is down nearly 90% from its all-time high of $75.35 recorded in January, according to data from CoinMarketCap.
Meanwhile, Sun’s growing ties to Trump’s crypto ecosystem continue to attract scrutiny, particularly after his WLFI investment coincided with the U.S. Securities and Exchange Commission’s decision to pause investigations into his other businesses.
Additionally, Sun ramped up efforts to strengthen TRON’s meme ecosystem, pledging to support memecoin development without personal profit. He vowed to donate all proceeds from meme-related projects and personally cover any potential losses.
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