FLOKI is making a major leap into mainstream visibility through a high-impact media partnership with financial news brand New to The Street.
The three-month campaign aims to position FLOKI—and its flagship blockchain game, Valhalla—squarely in front of more than 219 million U.S. households.
FLOKI Launches 3-Month U.S. Media Blitz with National TV Coverage Reaching 219M+ Households
Big news, Vikings! Floki just teamed up with New to The Street for a massive 3-month media campaign in the US.
With national TV coverage, a Times Square billboard takeover, and millions… pic.twitter.com/FsRhJlEdCy
— FLOKI (@RealFlokiInu) May 28, 2025
Under the agreement, FLOKI will be featured across national business networks, including Fox Business, CNBC, and Bloomberg TV. The initiative includes two sponsored TV interviews per month with FLOKI leadership, as well as over 100 commercials airing monthly during prime financial programming. FLOKI will also light up New York’s Times Square with digital billboard ads on Reuters’ 42nd Street tower, broadcasting 20 times per hour, four weeks a month.
The campaign is designed to elevate FLOKI’s brand visibility well beyond crypto circles, with targeted outreach to mainstream news outlets, including ABC, NBC, CBS, and FOX affiliates. The platform will also host live investor events in New York City, as well as virtual briefings with family offices and exclusive meetups for brokers and retail investors.
“FLOKI is one of the most innovative and community-driven platforms in crypto today,”
said Vince Caruso, founder of New to The Street.
“This campaign gives them the national financial stage they deserve.”
A centrepiece of the rollout is the promotion of Valhalla, FLOKI’s long-awaited MMORPG game, which is set to launch on the Ethereum mainnet on June 30. The game will be spotlighted throughout the campaign, alongside FLOKI’s broader mission to bring real-world utility to blockchain.
Pedro Vidal, FLOKI’s Community Relations Officer, described the partnership as a major step forward.
“We’re proud to share how FLOKI is enhancing the blockchain space. This campaign strengthens our efforts to highlight the growing utility of our ecosystem.”
However, the campaign comes at a moment of regulatory friction. In a recent update, Coinbase announced it would delist FLOKI, along with TURBO and GIGA, for users in New York, effective April 14. The decision followed an internal review that concluded the tokens no longer met the platform’s listing standards.
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