BNB Chain has entered a strategic partnership with global cryptocurrency exchange MEXC to accelerate the growth and visibility of its ecosystem projects.
Announced via MEXC’s official blog, the collaboration is designed to fast-track listings and expand market access for emerging projects built on the BNB Chain network.
As part of this initiative, MEXC will prioritize BNB Chain-based projects for faster listings and special access to its Alpha Ranking program, highlighting promising early-stage ventures. The listing process for spot and futures markets will be simplified to help these projects reach more traders. Additionally, BNB Chain is launching a $100 million Liquidity Incentive Program, offering up to $500,000 in rewards for qualifying projects joining through the MEXC partnership, aimed at enhancing liquidity, fostering innovation, and ensuring long-term sustainability within the BNB Chain ecosystem.
These strategic moves came when BNB Smart Chain (BSC) experienced significant revenue growth. According to data from DeFiLlama, BSC’s application revenue has surged from under $2 million per month in early 2022 to over $20 million by early 2025, peaking at $21.64 million last month. The collaboration with MEXC aims to enhance this momentum by attracting developers, expanding the ecosystem, and leveraging MEXC’s 36 million user base through faster listings and project incentives.
MEXC’s partnership provides early access to new tokens, giving users a competitive advantage with first-mover benefits on trending digital assets. The increase in new listings is expected to boost trading activity, positively impacting the exchange’s financial performance. Currently, MEXC Global ranks sixth among cryptocurrency exchanges with a 24-hour trading volume of $4.22 billion, according to Messari.
Further reinforcing BNB Chain’s ecosystem momentum, Bubblemaps launched its Token Generation Event (TGE) on March 11, 2025, exclusively via PancakeSwap on BNB Chain, aiming to raise $800,000 by offering 40 million BMT tokens at $0.02 each. This TGE represents 4% of the total 1 billion token supply for Bubblemaps, marking an important milestone in its fundraising and growth.
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