Binance is deepening its push toward mainstream crypto adoption by partnering with Worldpay to support Apple Pay and Google Pay for crypto purchases through its fiat onramp.
In an April 7 press release, the integration allows users to buy digital assets directly using the widely used mobile wallets, a move Binance says is designed to bring Web3 closer to the average user. The crypto exchange described the development as more than a backend upgrade, calling it a strategic step to “meet users where they are” and lower the barrier to entry for digital finance.
The collaboration is particularly significant for regions with limited traditional banking infrastructure but widespread smartphone usage.
“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust,”
the exchange noted in its statement.
While Binance previously enabled crypto purchases via Apple Pay and Google Pay in November 2022 through linked credit or debit cards, that rollout faced geographical and device-specific limitations. The new integration with Worldpay seeks to overcome those hurdles by offering a smoother, more inclusive user experience.
For Worldpay, a global payment processing giant, the partnership signals a deeper move into the crypto economy. The company has been actively exploring blockchain integration, with plans to verify transactions and serve as a validator on select networks. According to Sanchit Mall, Web3 and crypto lead for Worldpay in Asia-Pacific, the goal is to participate “right at the base” of the crypto ecosystem.
In March 2024, a Global Payments Report revealed that digital wallets processed $13.9 trillion in 2023, accounting for half of online payments and 30% of point-of-sale transactions. This amount is expected to surpass $25 trillion by 2027. Additionally, the partnership between Binance and Worldpay may significantly enhance crypto accessibility and establish a new standard for fiat-to-crypto infrastructure globally.
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