Metaplanet Reports $36M Bitcoin Gain, Stock Surges 3,600% in 2024

Metaplanet Inc. has released its full-year 2024 financial report, revealing an unrealized gain of $36 million (5.46 billion yen) from its Bitcoin holdings.

The company also stated that Bitcoin accounted for over 65% of its total revenue for 2024.

Originally a hotel developer, the firm pivoted to Bitcoin investment after struggling with financial losses during the pandemic. Executives cited Japan’s declining yen and economic uncertainty as key motivators for the shift.

Since implementing this strategy, Metaplanet’s shareholder base has expanded by 500%, reaching 50,000 investors by the end of 2024. Most are retail traders, many influenced by Japan’s Nippon Individual Savings Account (NISA) program, which offers tax-free stock investments.

Notably, to meet growing international demand, Metaplanet partnered with U.S. securities exchange OTCQX in December 2024, allowing global investors easier access to its stock. The company cited rising institutional and retail interest from outside Japan as a driving factor.

Metaplanet’s stock has surged 3,600% over the past 12 months, making it Japan’s fastest-growing stock, according to TradingView data. The company attributes this growth to its Bitcoin-only treasury strategy, which it adopted in May 2024.

As of February 2025, Metaplanet holds 1,762 Bitcoin, valued at approximately $171 million. It aims to increase its holdings to 10,000 Bitcoin by the end of 2025 and 21,000 by the end of 2026. To finance this expansion, it plans to issue 21 million new shares to raise $750 million, marking Asia’s largest Bitcoin-related equity capital raise.

Additionally, Metaplanet is integrating its hotel business into its Bitcoin-focused strategy, rebranding the Royal Oak Hotel in Tokyo’s Gotanda district as “The Bitcoin Hotel” in 2025. The hotel will host Bitcoin seminars and investor events to align with the company’s crypto-centric vision.

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